This Korea.net article reports Korea opened a virtual reality i-Fashion store that is expected to help enhance customer choices and boost clothing sales. From the article: "The shop, operated by Shinsegae Department Store, will be the first of its kind in the world, and aims to use the country's extensive ubiquitous information technology (IT) infrastructure to help consumers pick clothes without actually coming to stores to try them on.
The i-Fashion Clothing Technical Center at Konkuk University and clothing manufacturer FnC Kolon Corporation built the system with support of the Ministry of Commerce, Industry and Energy.
Shinsegae is Korea's second-largest department store chain.